WIT 2016: A Horse Box

Free show sheen keeps the horses extra shiny.

We had a lecture from the CEO of The Horse Box. The Horse Box is an equestrian subscription box service. Alex De Armas started this business a few years ago when subscription boxes were just taking off. She originally worked in public relations. This work has helped her promote her business on social media. Alex gets many requests for sponsorship on a daily basis. She talked to us about the do’s and don’t of sponsorship.

A Horse Box is an equine subscription program that sends you a monthly assortment of new products and some old favorites. The product caters to the horse and rider’s daily needs. This product is great for the busy everyday equestrian, because you can sample products and see how they work without having to buy a huge amount. A Horse Box also benefits businesses. The Horse Box supports new brands especially, by putting their products out there. This increases sales and brings in more long term customers. This is a great example of turning your passion for horses into a thriving successful business. I highly encourage you to make a subscription to help support the fellow equestrian community.

Here are some main points from the lecture:

• Writing blogs are a good selling point.
• When asking a company for sponsorship, make sure that they make products you love.
• When writing sponsorship requests or letters triple check spelling and grammar.
• When requesting for sponsorship don’t put together a “Wish list”.
• List your sponsors on your webpage or athlete/business Facebook page.
• Try not to send sponsorship requests via social media.
• Don’t copy and paste your pitches.
• Sell yourself.
• Tag the company, and hashtag the photos when representing the company.
  

Koa found a new favorite treat!

In addition to a wonderful lecture, Alex De Armas gave us all a free Horse Box! The box was filled with free samples of horse care products and many of horse treats. A few days later, Alex also gave us some of her left over stock. We received multiple bags of supplements, bottles of showsheen and Lasersheen products, more horse treats, shampoo, and much more. Some of the brand companies included in the box were Lasersheen, Absorbine, Silverquine, Vet Set, Cow Girl’s Kitchen, and Omega Fields. Each WITee had to do a write-up on a product that we received and especially liked. I wrote the following review on my assigned product, Charleigh’s Horse Cookies.

“My horse loves treats. He always likes to lick my hands after he has eaten one. One day, he was very good in training so I wanted to feed him an extra special treat. I leaned towards the Charleigh's Cookies because they are certified organic. I knew what all of the ingredients were. I fed the treats to my horse and he loved them! He was licking my hands nonstop for almost fifteen minutes after I gave him the treat. You could just tell that  he liked them more than the simple carrots that I normally feed him. Thank you to the Horse Box for giving me a sample to try out!! I will definitely be buying more from this source.”